Meghan Powell
Senior Manager, CRM Marketing @ Equinox | Growth & Lifecycle Strategy | CRM, Retention, Personalization
- Role
- Senior Manager, Crm Marketing at Equinox
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Meghan Powell
I am a CRM and Lifecycle Marketing leader who builds strategies that drive growth, engagement, and retention across the full customer journey, from prospective leads to active members and alumni. At Equinox, I design and execute lifecycle programs that translate data and insights into meaningful experiences across email, SMS, app, and push.My 8+ year career spans Equinox, Urban Outfitters, and The IRONMAN Group, where I’ve developed expertise at the intersection of data, creativity, and technology. I specialize in growth-oriented CRM strategies that combine advanced segmentation, personalization, and testing frameworks to deliver measurable business impact. My experience includes leading cross-functional initiatives and leveraging platforms such as Braze, Salesforce Marketing Cloud, and Simon Data to scale high-performing multi-channel campaigns.I bring both analytical rigor and an audience-first mindset, with a focus on elevating customer journeys and aligning marketing execution with brand vision and business growth. I am passionate about advancing CRM and lifecycle marketing strategies for organizations that value culture, creativity, and innovation.
Experience
Senior Manager, Crm Marketing
Jul 2024 — Present · New York, NY, US
Lead multi-channel lifecycle campaigns across email, SMS, app, and push to enhance member growth and retention. • Develop segmentation and personalization strategies using Braze, SFMC, and Simon to boost engagement and conversion. • Establish a comprehensive testing roadmap, implementing A/B and multivariate tests to drive enterprise-wide CRM best practices.
Education
Keene State College
Bachelor of Science - BS, Kinesiology and Exercise Science
Belmont University
Master of Sport Administration , Business Administration and Management
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