Meghan Leerskov
Manager, Marketing Ops & Delivery @IHG Hotels & Resorts
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WORK HISTORY
Manager, Marketing Ops & Delivery @IHG Hotels & Resorts
San Francisco, CA, US
Lead marketing strategy and content development for IHG’s luxury and lifestyle brands, driving brand consistency and market growth across global markets. Partner cross-functionally with social, PR, owned media, and creative teams to deliver brand-aligned, insight-driven campaigns that boost awareness and engagement. Drive brand health and market share growth through localized storytelling and regional innovation. Manage marketing budgets, ensuring optimized investment and measurable ROI. Champion brand performance through data-led planning, campaign measurement, and continuous optimization.Notable Project: Luxury & Lifestyle Predictive EmailDeveloped an innovative, personalized email program for Luxury and Lifestyle hotels in the Americas, leveraging guest location, stay patterns, and predictive modeling to deliver customized oers and content that exceeded engagement and revenue benchmarks.
EDUCATION
University of California, Davis
B.A.
SKILLS
ABOUT MEGHAN LEERSKOV
Marketing and writing – how I’ve spent the whole of my career – are really about the same…
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