Meghan Flynn
VP, E-commerce & Digital @Justrite Safety Group
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WORK HISTORY
VP, E-commerce & Digital @Justrite Safety Group
Own the ecommerce and digital strategy to drive revenue growth, customer experience, and cross-functional optimization.Lead a 20+ person team of marketers, sales, customer services, martech strategy, and developers.Owned the P&L and drove key business metric improvements across awareness, revenue, ROI, engagement, lifetime value, conversion, AOV, marketbasket, and loyalty.Incorporated the agile development process for website and campaign optimization to rapidly improve the performance and experiences.Strategic leadership for digital & online marketing – built effective teams and programs that supported awareness, engagement, conversion and loyalty across a digital ecosystem.Oversaw growth marketing with a $4.7M budget across search, social, and retail media networks.
EDUCATION
DePaul University
Bachelors of Science, Marketing
SKILLS
ABOUT MEGHAN FLYNN
Results-oriented Marketing Executive with over 15 years of experience in developing and leading high-performing teams that develop innovative strategies and achieve business objectives within the consumer packaged goods (CPG) digital and eCommerce sectors. Proven track record of delivering exceptional results through creative problem-solving and data-driven decision-making. Adept at identifying market trends and leveraging insights to craft compelling campaigns that resonate with target audiences. Known for fostering collaboration and inspiring teams in fast-paced environments. Committed to continuous improvement and passionate about building brand equity and customer loyalty.CORE COMPETENCIESMarketing Strategy | Cross-functional Team Leadership | Digital Transformation & eCommerce Growth Revenue Growth & ROI Optimization | Financial & Budgeting Acumen | Brand Engagement & PositioningSEO, SEM & Content Marketing | Omnichannel Marketing Integration | Customer Acquisition & Retention Strategy | Customer Journey Mapping & Design | A/B Testing & Conversion Rate OptimizationMarket Analysis & Competitive Benchmarking | Data-Driven Decision Making & Analytics Martech OptimizationTECHNICAL COMPETENCIESAdobe Experience Manager (AEM)| Adobe Commerce (Magento)| Adobe Target | Adobe Analytics Google Analytics| Marketo | Adobe Campaign | WordPress | Salesforce.com | Monday | Hootsuite | Coveo | BrightEdge | Level Access | Canva | Jira | Confluence
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