Meghan Cooley

About Meghan Cooley

20 years of experience in higher ed marketing10 years of experience in social media strategy, writing, and developmentNational award-winning print and social media campaignsCreative, national award-winning digital and print materialsEngaging speakerTalented one-on-one college search advisingExcellent at training staff on brand message deliveryForward-thinking, innovative communication strategistI love to laugh. Got a good joke, pun, meme, story? Send it my way! There\'s nothing like a good sense of humor to make the world a better place.

Experience

1. Marketing Communication Consultant

   Knox College

   Jul 2023 — Present

   Provide leadership and guidance for the enrollment communication staff and work collaboratively with admissions and enrollment leadership and staff to present Knox College as an ideal fit for students. • Monitor regular reports and advise on trends and solutions. Provide both strategy and copy deliverables including:• Conducting meetings 1-3 times/week with Knox’s communication liaison/s strategizing and identifying communication implementation needs. Monthly check-in meetings with VP of Enrollment. Additional meetings with others as needed.• Supporting staff as they develop especially newer staff or staff in new roles within communication.• Strategizing overall marketing efforts and developing outreach communications.• Monitoring plan implementation and providing feedback and support.• Providing copy edits or new copy.• Monitoring Slate strategies and exploring new efficiencies within Slate such as liquid mark-up, targeted and segmented audiences, and drip campaigns.• Advising on new implementation strategies may also be an option such as further developing Ping, engagement score, Slate print, and use of AI in recruitment.• Travel to campus for admissions communication staff retreat

Skills

• Social Media
• Event Planning
• Higher Education
• Public Speaking
• Community Outreach
• Admissions
• Facebook
• Student Affairs