Meghan Moran

About Meghan Moran

Lifecycle Marketing Manager at McClatchy Media, turning data into powerful, omnichannel campaigns that keep customers engaged. With 7 years of experience, I craft high-impact email, SMS, in-app, and push strategies that drive retention.Braze-certified and always optimizing, I’ve worked on retention marketing for WSJ, Barron’s, and MarketWatch at Dow Jones, The Week and The Week Junior at Dennis Publishing and CookUnity. Marketing degree from Stetson University, plus global experience in International Marketing, Finance & Business Ethics.

Experience

1. Lifecycle Marketing Manager

   McClatchy Media

   Mar 2025 — Present

   Lead lifecycle marketing programs and automations for McClatchy\'s 30 media publications to reduce churn and increase subscriber retention.• Develops strategies to enhance long-term engagement and retention among subscribers of publications like Miami Herald and Sacramento Bee.• Utilize Braze, Click-Up, Amplitude, and Sigma for engagement and win-back strategic campaign executions.

Education

• UHI

  Study Abroad Program: International Marketing

• Stetson University

  Bachelor of Business Administration (B.B.A.), Marketing

• MCI | The Entrepreneurial School®

  Study Abroad Program: Finance & Business Ethics

Skills

• Advertising
• Social Media
• Adobe Photoshop
• Writing
• Microsoft Office
• Project Management
• Email Marketing
• Adobe Illustrator
• Video Editing
• Digital Media
• Marketing Research
• Management
• Digital Marketing
• Time Management
• Independence
• Copywriting
• Research
• Facebook
• Higher Education
• Microsoft Word
• Team Leadership
• Adobe Premiere Pro
• Event Planning
• Mixlr
• Creativity Skills
• Social Media Marketing
• Teamwork
• Powerpoint
• Microsoft Excel
• Social Skills
• Photography
• Communication
• Final Cut Pro
• Public Speaking
• Leadership
• Marketing
• Adobe Creative Suite
• Customer Service
• Marketing Strategy