Meghan Roberts
Category Insights Manager at Red Bull
- Role
- Category Insights Manager North American Headquarters Team at Red Bull
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Meghan Roberts
Sales and consumer insights expert with over 15 years of experience in data analytics…
Experience
Category Insights Manager North American Headquarters Team
Sep 2022 — Present · Santa Monica, CA, US
Leads story development and project management for annual Year End Review and Annual Customer Planning decks, blending analysis of POS data (Circana), shopper purchase behavior data (Numerator), industry reports (Mintel), and other custom research data (e.g, Suzy, Videomining, surveys) to provide a complete picture of the macro environment, Energy category, Red Bull, and competitive brands for internal partners to use and customize for selling stories• Compiles, updates, and presents high level monthly category insights to 200+ stakeholders across organization to optimize profits, direction, and goals• Produces and delivers weekly category insights presentation to provide key leadership across North America with the most up-to-date category, Red Bull, and competitor performance• Partners with 3P vendor Circana to create, improve, and socialize org-wide reporting suite, troubleshoot and solve database issues, maintain and continuously improve custom Energy Drinks database. Responsible for adopting/testing new tools and data solutions. Serves as SME and trainer for related org-wide rollouts.• Mentors and coaches team members and additional colleagues on optimizing and analyzing information for dissemination.
Education
UW Foster School of Business
BA in Business Administration, Marketing & Entrepreneurship
2006 — 2009
University of Washington
Bachelor of Business Administration (BBA), Marketing & Entrepreneurship
2005 — 2009
UCLA Anderson School of Management
Master of Business Administration - MBA
2018 — 2021
Skills
- Social Media
- Social Media Marketing
- Public Relations
- Marketing
- Leadership
- Advertising
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