Meghan Auld
Lead Writer (UX / copy), Brand Designer & Content Strategist / IDEO alum / M.B.A.
- Role
- Lead Content Strategist and Writer at Sanofi
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Meghan Auld
I apply human-centered research methodologies, strategic thinking, creative direction, and written skill to inspire action and help bring world-class brands to life. Collaborating with interdisciplinary teams of designers and finding impactful solutions to tricky business challenges is my sweet spot. A few recent life highlights: Leading projects at IDEO for nearly 5 years, developing a new brand at the Chan Zuckerberg Initiative that launched summer 2024, getting my MBA (and dreaming of entrepreneurial side hustles), and moving back to Seattle to be closer to my family.
Experience
Lead Content Strategist and Writer
Nov 2025 — Present · Seattle, WA, US
Lead brand, content, and UX writing strategy for a new health & lifestyle management platform in active development (Sanofi-backed)- Concept, design, and create hundreds of modular “missions” spanning video, quizzes, reflection, and long-form learning- Establish tone, voice, and messaging systems to ensure clarity, empathy, and consistency across product experiences- Translate clinical and behavioral science into accessible, human-centered language- Develop go-to-market strategy and launch materials, including positioning, messaging frameworks, and content for an initial rollout in the Kingdom of Saudi Arabia - Partner cross-functionally with product, design, clinical, engineering, and regional stakeholders in a startup environment
Education
Hult International Business School
Master of Business Administration - MBA
New York University
Bachelor of Arts - BA, Film and Television Production
NYU Tisch School of the Arts
Bachelor of Arts - BA, Film and Television Production
New York University
Bachelor's degree, Film and Television Production
2004 — 2009
Hult International Business School
Master of Business Administration (MBA), Social Entrepreneurship
2015 — 2016
NYU Tisch School of the Arts
Bachelor's degree, Film and Television Production
Skills
- Branding
- Research
- Post Production
- Social Innovation
- Camera Operating
- Social Media
- Social Entrepreneurship
- Spanish
- Marketing Strategy
- Relationship Building
- Final Cut Pro
- Ethnographic Research
- Digital Media
- Documentaries
- Design Thinking
- Marketing
- Film
- Video Production
- Strategic Creative Development
- Public Relations
- Business Strategy
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