Meghana Thota

About Meghana Thota

Data Analyst with 4+ years of experience transforming complex data into actionable…

Experience

1. Data Analyst

   CVS Health

   Sep 2024 — Present · US

   Analyzed purchase behavior and developed TensorFlow segmentation models, automating reporting with PostgreSQL, SQL, and Python, which increased conversions by 18% and saved 40 manual work hours monthly by cutting report time.• Partnered with product, marketing, clinical, business, and IT teams to define KPIs and create interactive Tableau and Power BI dashboards, boosting campaign ROI and user engagement by 12-15%.• Executed A/B testing and root cause analysis on checkout funnels, campaigns, and Kafka data pipelines, reducing cart abandonment and churn, improving retention, and accelerating report turnaround time.• Architected scalable data models and reporting frameworks using DBT, Snowflake, and ETL to transform healthcare claims, Medicaid/Medicare, and EHR data into actionable insights, enhancing care quality and containing costs.• Leveraged statistical techniques and predictive modeling with Python, R, and BigQuery to forecast user behavior and clinical outcomes, enabling targeted interventions that improved engagement and population health.• Coordinated multiple data projects by automating workflows with Python and Excel, reducing manual reporting by 30%, and using Redshift, NoSQL databases, and Databricks for scalable data storage while ensuring HIPAA and CMS compliance.• Presented complex data insights through storytelling and visuals, while leading the use of AWS, Azure, Hadoop, Hive, Git, Jira, and CI/CD to ensure reproducibility, security, collaboration, and compliance with data governance standards.