Meghan Young

About Meghan Young

Strategic Revenue, Marketing, & Business Process Architect Revenue, Marketing, and Business Process Expert.There are three critical engines in your business that must be optimized. 1 - Marketing & Sales2 - Product Development3 - Delivery & SupportI specialize in crafting strategic Marketing, Sales, and GTM plans, complemented by robust processes and systems. With a focus on masterful execution, I help businesses achieve tangible revenue successes and sustainable growth.

Experience

1. Chief Marketing Officer

   Mytime

   Feb 2024 — Present

   Chief Marketing Officer | MyTimeI lead marketing for MyTime, the operating system powering the world’s top franchise service brands. Since joining, I’ve built MyTime’s entire marketing engine from the ground up—team, processes, strategy, and full-funnel execution across ABM, brand, demand gen, SEO, and verticalized product marketing—and led a full brand refresh aligned to our priority verticals.Impact:• 5× increase in net-new pipeline, consistently sustained• Ad conversion improved by 12X to 24.8× on LinkedIn & Meta• Scaled paid reach on LinkedIn + Meta from zero → strong, predictable awareness across all core verticals• Enabled significant expansion revenue by supporting Account Managers with targeted marketing, renewal campaigns, and verticalized upsell motions• Launched a full customer advocacy motion that built the social proof foundation enabling 2–3× growth in priority verticals, increased enterprise win rates, and strengthened customer retention• Reduced friction across the lifecycle (awareness → acquisition → expansion → advocacy) through unified product, brand, and revenue marketing alignment• Implemented a repeatable ABM motion that opened new mid-market and enterprise opportunitiesKey Focus Areas:Revenue & Growth Marketing – Pipeline generation through demand gen, multi-channel campaigns, ABM, and performance marketing.Brand Strategy – Clear positioning, thought leadership, and vertical-focused market presence.Customer Lifecycle – Programs that drive retention, expansion, and deeper engagement across CS, product, and account management.Product & Content Marketing – Distilling complex capabilities into compelling positioning, enablement, and web content.GTM & Adoption – Leading launches and driving customer adoption of new features.Marketing Ops & Analytics – Data-driven optimization of spend, performance, and conversion.Leadership – Building and aligning a high-performing marketing team aligned with sales, product, and CS.

Education

• Utah State University

  Bachelor's degree, Business Family and Consumer Sciences/Human Sciences

  2004 — 2008