Meghan Tylec

About Meghan Tylec

Dynamic, results-driven international marketing leader with 15+ years of experience…

Experience

1. Vice President of International Marketing

   EBSCO Information Services

   Jan 2021 — Present

   In my current role, I lead international marketing strategy, ensuring our global vision aligns with regional market needs and organizational goals. I oversee the planning, budgeting, and execution of large-scale initiatives and events worldwide, driving measurable impact through data-driven decision-making. This includes introducing a new ROI dashboard that has become a departmental benchmark, demonstrating that every dollar invested in events generates three dollars in sales pipeline.I translate global brand positioning into market-specific campaigns that reflect cultural nuances, competitive landscapes, and customer insights. Through ongoing collaboration with our advisory boards and international user groups, I gather deep insight into customer needs, identify emerging trends, and strengthen engagement. These learnings directly inform product messaging and are shared with Product Management to support future development and market alignment. By partnering directly with customers, I deepen relationships and support their goals through consultative engagement, helping drive increased product usage and adoption of key resources.I represent the organization across the industry, speaking at conferences, serving on panels, and presenting on topics such as Open Science, Linked Data, and User Experience. Cross-functional collaboration is central to my work, and I partner closely with Sales, Product Management, and Customer Service to ensure aligned strategies and shared success.I’m also committed to developing talent and fostering strong teams, mentoring emerging marketing leaders and supporting their growth across the organization.

Skills

• Sales
• Marketing Communications
• Crm
• Marketing
• Corporate Events
• Lead Generation
• Event Planning
• Trade Shows
• Market Research
• International Marketing
• Marketing Strategy
• Budgets
• Event Management