Meghan Olivier
Senior Growth Marketing Manager at Joyful Reading Company
- Role
- Senior Marketing Manager, Growth at Joyful Reading Company
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Meghan Olivier
Marketing professional with a passion for literacy development.
Experience
Senior Marketing Manager, Growth
Apr 2025 — Present
At Beanstack, I blend creativity with strategy to drive results and foster a culture of reading. My work spans from high-level campaign planning to hands-on execution, always with an eye on outcomes and impact. I use budget insights and market intelligence to shape our growth strategy and then bring it to life through thoughtful project management and compelling content. I lead multi-channel campaigns from kickoff to retrospective, ensuring timelines, stakeholders, and creative elements stay aligned. I manage internal and external collaborators, craft design briefs, write marketing copy, and keep deliverables moving. I use metrics and best practices to constantly refine our approach and I don’t just track ROI. I tell the story behind it.Whether I’m projecting MQLs with leadership or iterating based on performance, I bring a detail-oriented mindset and a long-term view to every campaign.
Education
Western Michigan University
Bachelor’s Degree, Apparel and Textiles
1999 — 2003
Skills
- Visual Merchandising
- Purchasing
- Retail
- Merchandising
- Social Media Marketing
- Contract Management
- Textbooks
- Inventory Control
- Event Planning
- Profit
- Sales
- Email Marketing
- Customer Service
- Hiring
- Employee Training
- Retail Sales
- Management
- Apparel
- Store Management
- Time Management
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