Meghan Koehler
Senior Digital Consumer Experience & UI Professional at Converse | Driving Global Partners to Innovative User-Centric Design & Seamless Digital Journeys
- Role
- Sr Professional, Digital Consumer Experience & Ui, Global Partners at Converse
- Location
- Cambridge, MA, US
- LinkedIn followers
- 500 followers
About Meghan Koehler
Innovative marketer with years of experience partnering with customers to drive brand engagement in stores and online, manage strategic programs, and create revenue-driving campaigns for B2B and B2C brands. I thrive on problem-solving and building relationships with both internal and client teams to reach our business goals together as a team, and looking for new opportunities for personal and professional growth.
Experience
Sr Professional, Digital Consumer Experience & Ui, Global Partners
Jan 2023 — Present · Boston, MA, US
Collaborate with commercial, merchandising and marketing teams in the growth and expansion of Converse’s global ecommerce business by 22%+ through Converse’s global partners * Curate 14+ playbooks of ecommerce guidelines and best practices, covering topics such as PDP setup, site merchandising, purchase experience, and promotions, for digital teams across Converse’s global partners* Developed and oversee the website audit process for all Converse partner DTC sites, providing strategic direction to drive traffic and revenue for the digital business* Analyze digital KPIs including traffic, time on page, bounce rate, etc. to provide insights and direction on improving customer experience online* Created and continue to manage the planning, copywriting, and performance analysis of the monthly newsletter for our portfolio of global partners.
Education
Universidad de Granada
International Relations and Affairs
2016 — 2016
Boston College
Bachelor of Arts - BA, Communication, General, International Studies
2014 — 2018
Boston College Carroll School of Management
Master of Business Administration - MBA
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