Meg Kemp
Founder and Principal Consultant @Alma Major
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WORK HISTORY
Founder and Principal Consultant @Alma Major
Washington, DC, US
Alma Major is a behavioral insight and strategic research studio.Select Clients: HP, The Gates Foundation, Johns Hopkins Bloomberg School of Public Health, The Leadership Council of the United States (civilrights.org,) InterAction, Women in Global Health, One Planet Life We help organizations understand how people actually behave inside institutions, technologies, and complex systems—revealing the motivations, incentives, and trust dynamics that determine whether strategies succeed or fail.Founded with a desire to influence a world where creative power is distributed more fairly, Alma Major draws on behavioral science, cultural insight, and systems thinking to help organizations design systems that expand participation rather than concentrate power.
EDUCATION
The Johns Hopkins University - Carey Business School
Design Thinking for Innovation Problem Solving
Temple University
Bachelor of Arts
ABOUT MEG KEMP
I study how people behave inside complex systems. I’m always interested in conversations about behavioral systems, AI governance, institutional design, and how organizations can distribute creative power more fairly.My work explores how human behavior shapes the success or failure of institutions, technologies, and emerging tools like AI. Many organizations assume that better technology will solve their challenges, but outcomes are usually determined by incentives, trust, and the way systems distribute power.As founder of Alma Major, I help organizations uncover these dynamics and translate them into strategies that work in the real world.My background spans behavioral insight, design strategy, and over a decade of research across enterprise innovation, humanitarian technology, and mission-driven organizations. I draw on behavioral science, systems thinking, and cultural research to help leaders understand how people actually navigate systems, and how those systems can be redesigned to work more equitably.My work often focuses on questions like:• Why do people resist new systems or technologies?• Where do trust and participation break down?• How do incentives shape real behavior inside institutions?• Who holds creative power in a system, and who doesn’t?I help organizations understand the human dynamics shaping their decisions and design systems that expand participation rather than concentrate power.I also teach graduate studies at MICA, where I work with students exploring the intersection of design, technology, and social impact.
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