Meghan Skidmore

Content Marketing Lead @Sensient Food Color

Plan, create, and oversee all digital content, websites, email campaigns, and social channels (LinkedIn, Twitter) for Sensient Food Colors in North America and Brazil. • Coordinate global content team for aligned strategy and content. • Develop and manage resources to generate Marketing Qualified Leads (MQLs), including presentations, animations, videos, infographics, brochures, product launch campaigns, and customer-facing presentations. • Write and produce print and digital content through technical subject matter expert interviews and industry research. • Organize and manage global webinar platform for Sensient Food Colors, including scheduling, promoting, and hosting weekly webinars and creating relevant video, email, and live content. • Support Sales team by creating and delivering targeted and segmented resources, including market research and presentations in person and online. • Promote new products, deliver relevant market and consumer insights, and share industry news to attract site visitors through SEO, SEM, social media, email marketing, and paid trade advertising best practices. • Increase global website traffic, duration on site, pages/session, MQLs, and email open rates and click through rates by providing visitors, customers, and prospects with consistent, valuable, and creative content aligned with target audiences’ needs and interests. • Promote brand consistency and tone across Sensient Food Colors global content portfolio. • Manage creative agencies for graphic design and other creative, language translation, and web agencies for all content and creative resources. • Create professional and exclusive photography and videography of food and beverage products as well as industry professionals for customer-facing content, including webinars, presentations, blogs, social media, brochures, etc. Sensient Food Colors is the leading developer, producer, and supplier of natural and synthetic color systems for food and beverage brands around the globe.