Meghan Foreman Dimas

About Meghan Foreman Dimas

Leading strategic and data-driven digital marketing analysis, driving awareness, conversion, and demand. Expert in data & analytics, HubSpot, CRM, marketing automation, and performance marketing.I lead measurement and analytics for the Whirlpool brand portfolio at Digitas, overseeing Lucid brand lift studies, performance media evaluation, and advanced modeling initiatives like I provide insights across fully integrated campaigns and conduct ad hoc analyses on creative effectiveness, revenue impact, reach, and brand health. I manage a team of managers and analysts, and collaborate closely with Media, Strategy, and Data Ops to turn complex data into clear, actionable recommendations for our clients. I maintain client-facing dashboards, run regular reporting sessions, and guide data-driven decision-making to improve key upper-funnel brand lift metrics, optimize budgets and media strategies, and drive marketing growth and ROI. I also serve as an AI Ambassador at Digitas and have built a number of custom agents and agent panels to drive strategy.At UPTIVE Manufacturing, I led the marketing division with a focus on driving strategic, digital, and traditional marketing campaigns that elevated the brand\'s presence and boosted lead generation. I aligned marketing initiatives with the company\'s broader business goals, adeptly navigating market trends to ensure effective customer outreach and positive business outcomes.During my time at Infinity Marketing, I honed a robust analytics skill set, transforming data into actionable insights to optimize campaign performance and drive ROI. My leadership style emphasized collaboration and creativity, and we leveraged advanced tools like HubSpot to enhance our marketing strategies and improve customer engagement.StrengthsFinder Top 10: Strategic, Achiever, Individualization, Responsibility, Analytical, Learner, Focus, Relator, Restorative, SignificancePredictive Index Profile: Venturer

Experience

1. Associate Director of Data & Analysis

   Digitas North America

   Oct 2024 — Present · Chicago, IL, US

   Leads measurement of upper funnel brand lift and performance media, focusing primarily on high-impact digital solutions [Lucid, InMarket, Added Value Studies (Pinterest, TikTok, Amazon, Reddit, Meta, YouTube, and others)]•Initiates and other modeling solutions with partners like Ipsos to inform longer-term strategic planning efforts•Develops insights for cross-channel campaigns (display, programmatic, social, addressable TV, CTV, Linear TV, Radio, Print, Direct Marketing, and more) across the portfolio of a well-known major and small appliances brand•Conducts ad hoc analyses across areas such as creative wearout, revenue generation for product launches, reach and frequency, and brand health impact•Manages a team of Managers and Analysts directly with others reporting to direct reports•Evaluates new online and offline data and testing opportunities for internal and client use•Partners across Data Ops, Media, Strategy, and other capabilities to create compelling, accurate & succinct data stories, connecting data to action•Maintains Looker Studio dashboards and host biweekly dashboard calls for client contacts •Collaborates daily with cross-functional teams covering Media Tech, Creative, Media Strategy, Social, and Project/Account Management•Drives strategic marketing growth for clients, exceeding their goals through brand campaigns, acquisition campaigns, site optimization, and online testing strategies•Provides and presents data-driven recommendations across channels to improve client decision-making and ROI, and build effective marketing strategies with internal partners to optimize client budgets and campaign activations•Serves as a client and internal resource on industry and landscape trends

Education

• Ohio University

  Bachelor of Science (BS), Journalism, Strategic Communication, Political Science