Meghan Byrd

About Meghan Byrd

I may not know who you are. I may not know what you want. If you are looking for a new path towards your career vision, I can tell you I don’t recruit directly – but what I do have are a very particular set of skills. Skills I have acquired over my career. Skills that make me an excellent resource for people like you. Skills that revolve around branding & social media, team development, customer service, and recruitment marketing. If you are ready to bring your career into focus, that’ll be the first step. I will connect you with one of our amazing recruiters. I will not spam you, I will not constantly InMail you – but if you want to find out more about me, I will explain to you, I will show you, and I will impress you. Hello – I’m Meghan. Did you read the above in Liam Neeson’s voice? Try again, it’ll be fun! Now, let me dive into those particular set of skills…Combining branding expertise, social media proficiency, and exceptional customer service, I create captivating recruitment & company culture content through seamless collaboration. I maintain a consistent brand voice across recruitment & employer reputation platforms. With a keen eye for data & metrics, I adapt and optimize strategies by analyzing social data reports & best practices. Skilled in coordinating candidate placements, background screenings, & delivering white glove customer service, I support internal teams & clients. Thriving in high volume environments, I showcase efficiency & dedication. As a leader, I spearhead training programs & system implementations, nurturing team development & driving company success. Proud of my achievements, including nominations for Outstanding Associate, I strive for personal and professional growth as your friendly neighborhood Campus & Branding Programs Coordinator. These very particular set of skills, combined with my passion and determination to make a positive impact in every role I undertake, make me a valuable asset to any team. Representing MyEyeDr- Our mission is to bring the science of optometry and the art of helping people under one roof, so they can live their best life. At MyEyeDr, vision is more than prescriptions. It\'s being part of the communities we serve and making them stronger by using state-of-the-art technology to shed light on their vision and overall health. There\'s nothing more important to us than how they see the world. At MyEyeDr, we share your vision.

Experience

1. Campus & Branding Programs Coordinator

   MyEyeDr.

   Dec 2022 — Present

   Branding Work closely with internal/external creative partners to create & align compelling content (video, photo, & design) Collaborate with internal/external creative partners to optimize key brand messages & perception drivers through social media. Maintain a unified brand voice across social media Develop & implement effective recruiting marketing strategies to attract diverse pool of qualified talent Continuously innovate strategy by capturing/analyzing appropriate social data/metrics, insights, best practices, & acting on information. Maintain various reports, including but not limited to, social media metrics, CRM tags, sourcing, & events Gather, prioritize, & define current trends in recruitment marketing, campaigns & initiatives using data & competitive intelligence Stay current on new tools, trends, & resources & tools phasing out Develop & execute a regular posting strategy to grow the MyEyeDr. platform in engagement & numeric value Manage Sprout content calendar for social media programs, ensuring that all posts are ‘on brand’ & focused on increasing reach/engagement Find new ways to activate current employees as brand ambassadors to grow the MyEyeDr. employer brand. Prepare tools, templates, & processes to help recruiters & hiring managers reach their target audiences Be an ambassador of the MyEyeDr, assisting with recruiting events, projects, or recruitment processes Campus Develop marketing material & campaigns to promote MyEyeDr. to student population, ensuring adherence to branding guidelines Focus on engaging content that leverages imagery, ED & I, call-to-action, informational, & compelling messaging Support campus event planning/logistics to include but not limited to event registration & travel organization, sponsorship opportunities, networking, & student/faculty follow up Use Handshake, or applicable platform, for campus event registration, tracking, & student data collection, collect & analyze data for post-event metric reporting

Education

• Wake Technical Community College

  Associates Degree, Business Administration

  2009 — 2012

• University of North Carolina at Greensboro

  Bachelor of Science; High School Diploma, Media Studies

  2004 — 2006