Meghan Braselton

About Meghan Braselton

With over four years of dedicated experience in influencer marketing, I\'ve honed my expertise at Vital Proteins, leading strategies that resonate with our audience and align with our brand\'s mission. My core competencies in creating impactful partnerships and executing integrated campaigns are a testament to my commitment to innovation and growth within the company. At Vital Proteins, I bring diverse perspectives and experiences that complement our vibrant team culture and drive forward our shared goals.In my current role, I\'ve been instrumental in developing and overseeing both organic and paid influencer strategies, significantly enhancing our brand\'s presence. My leadership extends to a skilled team of two, whom I mentor in negotiation, partnership & financial management, and cross-functional campaign execution. We collaborate closely, orchestrating influencer support for key brand campaigns, and my analytical skills ensure that our strategies are data-driven and results-oriented.

Experience

1. Associate Director (Senior Manager), Influencer Marketing & Partnerships

   Vital Proteins

   May 2023 — Present · Chicago, IL, US

   Build paid & organic full-funnel influencer marketing strategy, and oversee the execution of all evergreen & campaign partnerships, reporting and budget across the year- Lead a team of 2 in the execution of our strategies including, long & short-term partnership management, PR & experiential activities, paid and organic social alignment & retail-marketing led campaigns- Lead the execution of influencer support for various key integrated brand campaigns, working cross-functionally internally with our social, PR, campaign, shopper/retail, finance, DTC and brand teams- Collaborate cross-functionally with internal brand and campaign leads, and agency partners on campaign planning for brand initiatives, experiential activations & innovation launches- Define key brand and performance metrics to measure paid and organic influencer success, and regularly analyze data on a monthly and quarterly basis to refine strategies and goal setting

Education

• Miami University

  Bachelor’s Degree, Psychology with a Management Minor

  2012 — 2016

• Langley High School

  High School Diploma

  2008 — 2012

Skills

• Teamwork
• Social Networking
• Customer Service
• Social Media
• Management
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Sales
• Leadership
• Analysis
• Public Speaking
• Microsoft Word