Meghan Bennett

About Meghan Bennett

I’m a driven business leader with a background in communications, PR, and advertising, currently leading operations as a General Manager in the fitness and wellness space. I specialize in translating brand strategy into real, measurable growth through creative campaigns, community engagement, and data-informed decision making.In my current role, I oversee both business operations and local marketing strategy, driving membership growth through integrated campaigns, digital content, and strategic partnerships. From managing social media presence to executing grassroots marketing initiatives and events, I focus on building strong brand visibility and meaningful customer connections.I’m especially passionate about understanding consumer behavior and creating experiences that not only attract customers but keep them engaged long-term. My experience has allowed me to develop a well-rounded skill set across brand marketing, lead generation, sales strategy, and team leadership.Proficient in all Adobe Creative Cloud platforms, ability to write for multi-media outlets, successfully engage with clients/community while representing and maintaining Brand Image.

Experience

1. General Manager

   HOTWORX

   Jul 2025 — Present · North Greenbush, NY, US

   Lead end-to-end local marketing strategy and execution, driving brand awareness, lead generation, and membership growth- Develop and implement integrated marketing campaigns across social media, in-studio promotions, and community partnerships- Analyze consumer behavior, sales data, and campaign performance metrics to optimize marketing effectiveness and ROI- Manage and grow the studio’s digital presence, including content creation, social media engagement, and promotional messaging- Execute grassroots and experiential marketing initiatives, including events, collaborations, and referral programs to increase community reach- Strengthen brand positioning and customer experience, ensuring consistency across all touch points- Collaborate with local businesses and organizations to build strategic partnerships that expand audience reach and drive new customer acquisition- Utilize CRM tools and lead tracking systems to nurture prospects and improve conversion rates- Train and lead team members on sales strategies aligned with brand messaging and customer journey best practices- Oversee daily operations while aligning business decisions with growth-focused marketing objectives

Education

• Maple Hill High School

  High School Diploma

• Sacred Heart University

  Bachelor of Arts - BA, Communication and Media Studies