Meghan Barden

About Meghan Barden

Meghan is an accomplished omni commerce strategist with over 20 years of experience in…

Experience

1. Director, Global Retail Media & Services

   Rithum

   Jul 2024 — Present

   Developed Rithum’s “right to win” in an increasingly competitive retail media platform & client services market articulating the unique approach to commerce transaction growth• Managed the retail media & digital marketing Client Success organization of 30 team members, including 5 direct reports, by providing strategic direction, coaching, and performance oversight to drive client satisfaction, retention, and revenue growth• Developed services team improvement plan specific to retail media industry growth markers to ensure competitive approach to service-led offerings• Deep expertise in key retail media and programmatic platforms such as Amazon, Walmart, Criteo, Trade Desk, Meta, Google and advising clients with a mixed media modeling approach on where their investment will drive the most revenue, efficiency and impact• Skilled in stakeholder engagement, cross-functional leadership, and developing high-impact POVs that influence C-suite decisions. Passionate about leading innovation at the intersection of media and commerce.• Cross functional subject matter expert driving GTM build out of retail media approach informing services approach, product development, product marketing and executive sales integration• Cultivated and expanded strategic partnerships with key retailers and platforms such as Amazon, Walmart, TikTok, Target and eBay to further the mutual growth roadmap and provide strategic offerings to our clients• Supported overall retail media pipeline growth with increase of 32% YoY with increased closing rate of 13% YoY with strategic and enterprise sales teams• Responsible for regional-specific retail media approach across Americas, EMEA and APAC supporting services teams in each area and their priority client’s overall strategy build

Education

• Northern Arizona University

  Bachelor of Science

• Cornell University

  Executive Women in Leadership Master's Certification, SC Johnson School of Business

Skills

• Marketing
• Mobile Marketing
• Web Project Management
• Advertising
• Integrated Marketing
• Broadcast
• Customer Relations
• Direct Marketing
• Brand Development
• Social Networking
• Social Media Marketing
• Interactive Marketing
• Online Advertising
• Sem
• Crm
• Email Marketing
• Online Marketing
• Digital Media
• Social Media
• Media Buying
• Project Execution
• Customer Service
• Research
• Ppc
• Google Analytics
• Media Planning
• Google Adwords
• Project Management
• Digital Marketing
• Brand Management
• Public Relations
• Marketing Strategy
• Strategy
• Marketing Communications
• Facebook
• Digital Strategy