Meghan Smith
Senior Program Manager, Fashion Office | Seasonal Campaign Execution & Print
- Role
- Senior Program Manager, Creative Merchandising Strategy & Execution at Nordstrom
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Meghan Smith
Results-driven creative professional with over 12 years of experience in driving brand success through strategic buying, visual merchandising, creative strategy, project management, and cross functional partnerships. With a keen eye for detail and a passion for delivering exceptional results, I excel in creating cohesive brand experiences that resonate with customers and drive business growth. Whether that is launching omni-channel creative concepts, or executing our seasonal campaign and marketing milestones seasonally. Throughout my career, I have consistently demonstrated my ability to collaborate with cross-functional teams, prioritize and deliver project timelines, and grow relationships to effectively achieve outstanding outcomes. I am committed to staying ahead of the curve, embracing creative problem-solving, and fostering strong relationships with clients to deliver tailored solutions that meet their unique needs.
Experience
Senior Program Manager, Creative Merchandising Strategy & Execution
Apr 2023 — Present · Seattle, WA, US
Creative Merchandising org within Nordstrom translates merchandising strategies into compelling product-led seasonal stories stories for our customers. We create emotional connections driving high engagement and fueling greater brand affinity- Partners closely with Nordstrom Merchandising Group to articulate merchandising vision with strong storytelling that ensures assortment priorities come to live through engaging customer messaging strategies- Develops a Commercial Calendar that sets the annual agenda for the organization. We execute this road map of seasonal stories and commercial moments through partnerships with marketing, stores, visual merchandising, and site to ensure the visual is articulated across all customer touch points- Supports the Fashion Office in delivering and communicating fashion trends and insights to cross functional teams and Nordstrom Merchandising Group- Develop comprehensive project plans that outline key tasks and milestones for our seasonal pre-market and post-market strategies. Resulting in the successful completion of marketing efforts and campaigns- Supports our Scaled Events efforts including our Anniversary Sale and Holiday print catalogs. Managed catalog project timelines, product selections, and end to end process from catalog creative development to print- Manages the operations of our pre and post-market deliverable across all cross functional touch points- Manages the timelines and milestones with all key partners within our Creative Merchandising team. I own our calendar and manage all projects that are cross-divisional.
Education
Stevenson University
Design and Visual Communications, General
2006 — 2010
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