Megha Sthapak
Amazon MX Player
- Role
- Sr Marketing Manager at Amazon Mx Player
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Megha Sthapak
As an experienced media professional with over 18 years in the Television and OTT industry, I have honed my expertise in content strategy, programming, and team management. My proven track record in driving penetration across competitive landscapes through effective content identification, planning and collaboration with cross-functional teams underscores my ability to deliver impactful results. I am now seeking to leverage my skills and extensive experience to contribute effectively to a dynamic Content and User focused organization, where I can continue to innovate and lead in the ever-evolving media and entertainment landscape.• Lead the identification and content curation strategy for television and OTT platforms, catering to diverse audiences and increase organic traffic.• Analyse and handpicked content (shows, web series, movies) through various filters, making recommendations for acquisition purposes to enhance content library for OTT and TV.• Working with content from varied categories like Korean, Turkish, Mandarin, Chinese, Thai shows dubbed in Hindi, Tamil Telegu.• Attended multiple market research studies to understand consumer behaviour and analyse content consumption across demographics in both Indian and international markets.• Spearheaded the launch of two television channels, overseeing all aspects of content identification, planning and broadcast.• Working closely with cross-functional teams to identify and plan content positioning across multiple formats, including movies, web series, TV shows, music, games, and short videos.• Played a key role in the launch of MX Player OTT in more than 50 markets globally, managing content availability in both AVOD and SVOD models.• Managed on-air programming and presentation, ensuring alignment with brand objectives and target demographics.• Proficiency in team leadership and management• Ability to thrive in a fast-paced, deadline-driven environment.• Strong communication and collaboration skills
Experience
Sr Marketing Manager
Sep 2024 — Present · Mumbai, IN
Education
St. Aloysius High school, Bhusawal, Maharashtra
Xth Standard
1980 — 1992
UMV
Bachelor of Arts - BA, English Language and Literature/Letters
1994 — 1997
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