Megha Shrivastava

About Megha Shrivastava

Strategic and results-oriented Brand Marketing Manager with over 5 years of experience in developing and executing innovative brand strategies that drive growth and elevate brand presence. Expertise in market analysis, campaign planning, and cross-functional collaboration to deliver high-impact marketing solutions. Proven success in increasing sales by 20%, improving customer trust by 5%, and enhancing lead nurturing efforts by 100%. Skilled in digital strategy, content marketing, segmentation, and campaign management, consistently achieving exceptional results while adhering to budgets and timelines. Passionate about leveraging data-driven insights to craft transformative marketing strategies that enhance customer experiences and business outcomes.

Experience

1. Performance Marketing Associate

   Amazon

   Apr 2025 — Present · Bengaluru, IN

   Design, execute and measure marketing projects/campaigns to increase the engagement of our customers· Improve our understanding of customers through analysis to better fuel our projects.· Produce results (manage project execution, generate test ideas, create campaigns, analyse data, solve problems)· Create engaging marketing copies, test them and provide guidelines for categories to write engaging marketing copies.· Analyse and report the quantitative performance of projects and decide on optimization actions based on observedresults.· Participate in the definition of the strategy and the roadmap· Explore new avenues for using push notifications, email and WhatsApp as an engagement lever to customers, test andscale successful use-cases· Coordinate with Amazon teams internally to launch tests and campaigns.

Education

• Techno India University

  M.tech, Biotechnology

• Techno India University

  B.Tech Biotechnology , None