Megha Sharma
Senior Brand Manager for Ivas
- Role
- Senior Brand Manager at Infra.Market
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Megha Sharma
Handled key clients - Mc Donalds’s and Johnson & Johnson (Stayfree, Johnson’s Baby…
Experience
Senior Brand Manager
Jul 2023 — Present · Mumbai, IN
B2C home solutions brand, IVAS, under Infra.Market• Led the launch of IVAS, a multi-category B2C home solutions brand, through a 360integrated marketing campaign across print, cinema, radio, digital includinginfluencer marketing• Conceptualised and executed the end-to-end shoot for the IVAS \'Ghar DhadakneDo\' launch campaign with brand ambassadors Shilpa Shetty & Genelia D\'souza• Achieved a sales uplift of 18% over 1 year through data-led marketing strategiesand channel optimization• Developed IVAS\'s brand strategy and positioning from scratch; successfullyonboarded Shilpa Shetty & Genelia D\'souza as the brand ambassadors• Worked cross-functionally with different verticals to segment audiences and delivertailored marketing journeys• Managed a 3 Cr+ marketing budget for 12+ months
Education
International College for Girls, Jaipur
Bachelor’s Degree
2007 — 2010
IBS Mumbai
Master of Business Administration (MBA), Marketing
2010 — 2012
Skills
- Customer Service
- Advertising
- Microsoft Office
- Online Advertising
- Social Media Marketing
- Marketing
- Marketing Communications
- Digital Marketing
- Team Management
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