Megha Agarwal
Senior Business Analyst @TP | Account Manager - Google Ads & Meta Ads
- Role
- Business Analyst at AiSensy
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Megha Agarwal
Google Ads expert- Meda Ads expert- Linkedin Ads- Content writing
Experience
Business Analyst
Sep 2024 — Present
Managed and optimized ongoing programmatic campaigns across desktop and mobilechannels within Google DV360, ensuring alignment with client performance goals (CPC,CPA, ROAS).Improved campaign efficiency by 15% by analysing performance data and implementingstrategic optimizations to bidding strategies and audience targeting segments.Conducted deep-dive analysis into campaign delivery issues, identifying root causes ofpacing or viewability problems, and implementing corrective actions to ensure full budgetdelivery.Collaborated with the internal analytics team to develop client-facing dashboards in LookerStudio, providing transparent reporting on campaign KPIs and key insights.Contributed to a 12% increase in client retention by providing data-backed mediarecommendations and proactive performance reviews
Education
DY Patil Institute of Distance Learning
Master of Business Administration - MBA, Digital Marketing
University of Lucknow
Bachelors of Commerce, Accounting and Finance
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