Megg Dunlap

About Megg Dunlap

I’m a strategic communications, brand, and B2B marketing leader who helps organizations translate complex work—especially in technology, AI, research, and high-stakes services—into clear narratives, credible positioning, and marketing programs teams can actually execute.My background includes corporate PR and executive communications roles supporting Microsoft AI and research storytelling (via WE Communications) and owning PR for Amazon Devices & Services (Alexa Speech AI). Across those experiences, I partnered directly with technical leaders and executives to build cohesive narratives across earned and owned channels, strengthen thought leadership, and improve how organizations show up publicly—through media, speaking, content, and internal communications.What I’m known for is combining communications rigor with a program-leader mindset: I don’t just create assets; I build systems. That includes positioning and message platforms, content engines and editorial workflows, partner and campaign frameworks, sales enablement messaging, executive communications cadences, and training programs that help leaders represent technical work with confidence.I’m especially useful when- Your story is complex and hard to communicate quickly- You need brand positioning and proof points that stand up to scrutiny- B2B marketing needs better targeting, sharper messaging, and content that moves buyers from awareness to action- You want executive visibility and thought leadership without hype- Your team needs repeatable workflows (not one-off deliverables)Today I lead Top-Notch Communications, my boutique consulting practice supporting growing brands and leaders with positioning, brand narrative, corporate PR, thought leadership, and practical B2B marketing systems.Focus areas: brand and narrative strategy, executive communications, thought leadership, partner marketing, content strategy and systems, internal communications, crisis communications, and speaker/media training.

Experience

1. Owner & Principal

   Top-Notch Collective

   Jun 2021 — Present

   Top-Notch Communications is my boutique brand, communications, and B2B marketing consulting practice built to help growing teams and leaders clarify their story, strengthen credibility, and execute programs that drive real outcomes.I specialize in technology and corporate PR, with deep experience translating complex work—especially in AI, research, and innovation—into clear positioning, proof points, and content that supports both visibility and demand. My work blends brand narrative and communications strategy with practical B2B marketing execution, including content systems, partner marketing frameworks, and sales enablement messaging.Engagements commonly include- Brand positioning and narrative development (message platforms, story architecture, proof points)- B2B marketing strategy and content systems (editorial planning, repeatable workflows, campaign briefs)- Corporate PR and executive visibility (earned media strategy, announcements, thought leadership)- Partner marketing and co-marketing support (messaging, coordination, asset planning)- Executive communications (leadership voice, internal/external messaging, comms cadences)- Crisis communications foundations (risk framing, response readiness)- Training and enablement (speaker/media prep, messaging toolkits)My approach is credibility-first and systems-oriented: clarify the story, build the plan, and create workflows teams can sustain.

Education

• West Texas A&M University

  Bachelor of Arts (BA), Mass Communication- Advertising and Public Relations

• Amarillo College

  Associate of Arts (AA), Liberal Arts

Skills

• Event Management
• Writing
• Email Marketing
• Advertising
• Powerpoint
• Microsoft Office
• Social Media
• Leadership
• Social Networking
• Social Media Marketing
• Strategic Communications
• Public Speaking
• Brand Development
• Event Planning
• Adobe Creative Suite
• Customer Service
• Brand Management
• Marketing Communications
• Facebook
• Marketing
• Public Relations
• Media Relations
• Press Releases
• Copywriting
• Blogging
• Integrated Marketing