Meggan Cole-Sisto

About Meggan Cole-Sisto

I am a creative, collaborative and insightful leader with a passion for well-designed and well-conceived products and services. I have built strong teams and had a hand in the success of industry-disrupting brands. I am interested in managing dynamic sales teams through strategic change and want to use my past experiences to shape their future.

Experience

1. Business Development Manager

   Computer Forms, Inc

   Apr 2022 — Present · Portland, OR, US

   Manage existing sales, customer service, and marketing teams to specific goals and strategies for growing online sales, attaining new customers, increasing revenue, and creating process efficiencies; work closely with Management Team to plan and execute the company’s digital marketing and advertising programs; identify and develop methods, tools, and sites for promoting new products and services; develop and review pricing strategies and online promotions to improve profitability, attract customer orders, and maintain competitiveness; develop and implement plans to expand products, services, and customer base through online platforms and traditional sales channels; work with vendors and partners to plan and execute online marketing activities, review service contracts, meet deadlines, then measure and evaluate their performance; strengthen communication with customers and partners, help determine their requirements and expectations; educate customers about products and services and ensure ongoing customer satisfaction; develop methods to understand, track, and minimize issues that lead to customer attrition and tactics to reactivate dormant customers. Selected Contributions: • Identified sources of CFI errors, retrained and restructured team which resulted in lower re-run rate • Revamped tax form program and increased profitability for CFI • Restructured pricing and MOQ program for Tri-S, driving first profitable quarter in years while improving order quality • Effecting website changes that will improve customer experience and drive sales to most profitable products • Developed marketing programs to increase brand presence and reactivate dormant accounts • Redefining and documenting processes for training and efficiency purposes

Education

• University of California, Berkeley

  BA, Psychology