Megen Waugh

About Megen Waugh

I currently serve as the Sr. Director of Product Line Management for Corning Optical…

Experience

1. Global Director, Marketing Operations, Technology, & Commercializations

   Corning Incorporated

   Dec 2022 — Present

   I currently lead a team of 16 professionals and have six direct reports. I am responsible for leading a best-in-class organization to improve and accelerate demand generation by utilizing marketing technology and automation for Corning Optical Communications. I also have a responsibility to deliver digital capabilities that support the organization’s priorities by ensuring share of voice on Corning Optical Communication\'s website platform, compliance with IT’s governance rules, and a robust technology roadmap. Lastly, I provide oversight of large platform launches and commercializations to deliver commercial solutions to the market successfully. The team I lead has multiple areas of focus: The Demand Generation & Sales Development Programs Team is responsible for sourcing and tele-qualifying prospects in the funnel to accelerate sales opportunities and revenue growth. They also facilitate lead processes, platforms, and systems. The Marketing Technology and Product Information Management Team is responsible for working closely with IT to bridge communication, ensuring that Marketing’s technical needs are met while adhering to IT governance. They oversee platform integrations and customizations as well as manage external partners. They also ensure that the e-catalog data is loaded, tested, and provides optimal performance for customer access. The Commercialization Team project manages all commercializations for Marketing to bring products/solutions to the market successfully. The Internal Event Programs Team is responsible for planning, coordinating, and executing Corning Optical Communications’ corporate events. Finally, the Reporting & Analytics Team is responsible for managing performance tracking in order to plan, report, and conduct analyses as well as improve marketing processes.

Skills

• Market Planning
• Digital Marketing
• Strategic Planning
• Go-to-Market Strategy
• Customer Relationship Management (Crm)
• Trade Shows
• Program Management
• Cross-Functional Team Leadership
• Crm
• Multi-Channel Marketing
• Leadership
• Channel Partners
• Marketing Communications
• Project Management
• Email Marketing
• Product Lifecycle Management
• Strategy
• Team Building
• Event Management
• Demand Generation
• Sales
• Business Development
• Integrated Marketing
• Marketing
• Product Launch
• Lead Generation
• Team Leadership
• Direct Sales
• Social Media Marketing
• Marketing Strategy
• Analytics
• Public Relations
• Salesforce.com
• Product Development
• Management
• Strategic Partnerships
• Marketing Management
• Enterprise Software
• Product Marketing