Megen Robbins

About Megen Robbins

As a results-driven Director of Lead Acquisition & Performance, I bring over a decade of marketing experience, along with an unparalleled dedication to crafting compelling copy and driving performance. I thrive on challenges and embrace opportunities to leverage my strategic mindset, analytical skills, and creativity to exceed growth goals.In my current role at Epic Staffing Group, I oversee and align lead acquisition and website strategies across all business units, ensuring that our efforts contribute to the organization\'s broader goals. I excel at conducting analyses to identify trends, manage content strategy, and optimize website performance. My expertise extends to SEO management, reporting, and job board management to maximize lead generation and ROI.I mentor my direct reports, providing feedback and identifying opportunities for improvement. My strengths lie in my ability to manage multiple priorities, meet tight deadlines, and maintain excellent communication with stakeholders.Recent accomplishments:• Streamlined lead acquisition strategy across all Epic companies• Successfully implemented tracking mechanisms for multichannel web traffic• Enhanced UI/UX on company websites, leading to increased conversion ratesSkills & Expertise:• B2B and B2C marketing• Content strategy management• Website management• SEO management• Reporting & data analysis• Project management• Google Analytics, Google AdWords, and SEO optimization• Vendor coordination and relationship managementOutside the office, I juggle my time as a dedicated mom of three, mastering the art of multitasking and keeping my creativity sharp. My love for cooking allows me to explore new recipes and concoct culinary delights for my family, much like how I blend data-driven insights and creative strategy to cook up success in the digital marketing realm.

Experience

1. Director of Lead Acquisition

   Epic Staffing Group

   Jan 2024 — Present

Education

• Babilonia Italian Language School in Taormina, Sicily

  Sicilian Literature, Art History of Sicily

  2008 — 2008

• Auburn University

  Bachelor's Degree, Public Relations/Marketing

  2006 — 2010

Skills

• Content Marketing
• Project Management
• Journalism
• Event Management
• Ap Style
• Press Releases
• Google Analytics
• Marketing Communications
• Public Relations
• Media Relations
• Photography
• Event Planning
• Corporate Blogging
• Brand Management
• Corporate Branding
• Corporate Social Media
• Google Adwords
• Social Media Marketing
• Newsletters
• Budget Monitoring
• Marketing
• Copy Editing
• B2b
• Corporate Communications
• Speech Writing
• Public Speaking
• Social Media