Megan Butterly

About Megan Butterly

As a seasoned marketing and media professional, I bring over 25 years of experience blending creativity, strategy, and execution. Currently, I serve as Senior Manager at Positec Tool Group, overseeing Organic Social Media, PR, Internal Communications, and Influencer Partnerships across multiple brands. I’ve developed and implemented best practices, including a UGC Playbook, to build and safeguard brand reputation while driving engagement on digital platforms.My background includes a successful career as a Major Market Morning Drive Radio Personality, earning an ACM Award and nine CMA nominations. I’m skilled in Adobe Audition, digital media integration, advertising, and brand compliance, with a proven track record of creating impactful campaigns across radio and social media. Recently, I added AI prompting to my toolkit, using it to streamline processes and enhance productivity with purpose and precision.Passionate about storytelling and brand building, I thrive on relationship building, connecting with audiences, and delivering results that matter. I also host a morning drive radio show in Columbia, South Carolina, where I connect with audiences daily.I’m passionate about building authentic connections and creating content that resonates. Let’s collaborate to tell stories that inspire and drive success!

Experience

1. Sr Manager, Social Media Pr Internal Communications Influencer Campaigns

   Positec

   Nov 2019 — Present · Charlotte, NC, US

   Sr Manager, Public Relations / Social Media / Internal Comms / Influencers for all Positec brands. Public speaking, press interviews, speed pitching, and special events. Develop and implement PR product launch strategies and oversee all PR agency partners. Lead company in creating and maintaining unique organic social strategies for WORX, Rockwell, Blue Ridge Tools, CAT, KRESS, and NOESIS brands. Stay up to date on social media trends, developing organic social media campaigns for new product launches and other events. Oversee and provide direction for creative agencies, influencer platforms, content creation. Managing over 20 social media channels for Positec global brands. Internal Communications for North American Offices.

Education

• Baker College of Clinton Township

  Pre Med classes with a focus on Radiology

• Superior School of Real Estate

  Real Estate Broker License , Residential Real Estat

  2019 — 2019

• Grosse Pointe South

  Diploma, College Prep, Vocal Music Performance, Theater

  1985 — 1989

Skills

• Social Networking
• Social Media Marketing
• New Media
• Radio Production
• Adobe Audition
• Social Media Optimization (Smo)
• Radio
• Radio Broadcasting
• Digital Media
• Promotions
• Public Relations
• Music
• Social Media Advertising
• Radio Programming
• Radio Advertising
• Broadcast
• Television
• Entertainment
• Marketing
• Social Media Blogging
• Digital Media Integration
• Broadcast Journalism
• Social Media
• Radio Producing
• Video Production
• Radio Host
• Pod
• Radio Promotions
• Web Applications
• Commercials