Megan Burns

About Megan Burns

Work cross-functionally to lead the development and expansion of various brands’ and institutions\' content, social media, and 360-marketing strategy by defining the who, what, where, when, and how, that will lead to meaningful engagement and conversion with current and potential communities. Strong background in integrated digital strategy and creative direction, with a focus on strategic brand marketing and a full range creative production with 10 years in progressive roles with international brands working in the public and private spaces

Experience

1. Senior Digital Strategist

   Ward Circle Strategies

   Jun 2023 — Present

   Leading fully integrated digital communications, social, creator, and brand marketing strategies for public and advocacy clients while managing all digital and social projects across the company.Developed and executed content marketing strategies that increased engagement by 160% and generated 100MM+ views across platformsEstablished and managed all partnerships with influencers and content collaborators, expanding audience reach and engagementPrimary point of contact for all new and emerging media relationships, including podcasts, Twitch, TikTok, YouTube, Substack, and moreLead on all trend forecasting so client\'s content launches with high impactManaged multi-channel content distribution, overseeing email marketing, social media, blog strategy, and website contentOversee all digital projects, including content design and editorial calendars, digital partnerships, and multimedia projectsImplemented SEO best practices and keyword strategies to enhance web traffic and improve visibility on search enginesLed A/B testing on headlines, CTAs, and content formats to optimize engagement and conversion ratesDevelop review and reporting processes and practices used across the business

Education

• Ithaca College

  School, Humanities and Science; Psychology

  2006 — 2010