Megan Tranfaglia

About Megan Tranfaglia

I am a - …

Experience

1. Sr Marketing Manager, Abm, Global Major & Us Federal Accounts

   HPE Aruba Networking

   May 2022 — Present

   Aligns with sales leadership for the segment to set overall strategic priorities and direction for ABM (Account Based Marketing) and digital programs that support and drive major accounts pipeline and revenue objectives\\\\n\\\\n· Develops and communicates fiscal year and quarterly segment marketing plans across prioritized marketing motions, including tactical execution requirements such as budget, tools and content\\\\n\\\\n· Designs end-to-end account-based strategies and plans that leverages global campaigns, tailors messaging and content as well as personalizing\\\\n\\\\n· Manages all aspects of the implementation and measurement of account-based programs for the segment encompassing digital, events and other ABM tactics\\\\n\\\\n· Owns the marketing relationship with sales for the segment, acting as a partner with that team to create strong GMA & Federal programs, engagement opportunities and results\\\\n\\\\n· Provides global account insights, tools and analysis to support account team opportunity acceleration, expansion and prospecting\\\\n\\\\n· Leads cross-functional and cross-organizational teams including members from global corporate marketing, field marketing, operations and sales, to develop and execute account marketing plans\\\\n\\\\n· Leverages and applies digital insights tools and lead-management best practices from campaign set-up through lead flow\\\\n\\\\n· Develops, tracks, analyzes and communicates program metrics and benchmarks; adjusts approach based on performance\\\\n\\\\n· Manages all necessary resources i.e. people, budgets, external agencies.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Suffolk University - Sawyer Business School

  Master of Business Administration (MBA), International Business

  2014 — 2015

• Suffolk University

  BSBA, Marketing; Entrepreneurship

  2010 — 2014

Skills

• Facebook
• Brand Awareness
• Microsoft Powerpoint
• Market Research
• Leadership
• Marketing
• Social Media
• Microsoft Word
• Editing
• Advertising
• Marketing Communications
• Social Networking
• Team Leadership
• Microsoft Excel
• Event Management
• Sales
• Event Planning
• Public Speaking
• Blogging
• Community Outreach
• Social Media Marketing
• Customer Service
• Promotions
• Teamwork
• Public Relations
• Powerpoint
• Team Building
• Marketing Strategy
• Time Management
• Research
• Entrepreneurship
• Microsoft Office
• Project Management