Megan Rotella

Marketing Operations and Automation Leader

Role
Director, Marketing Automation at Crain Communications
Location
Boston, MA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Director, Marketing Automation

    Crain Communications

    Jun 2022 — Present · Boston, MA, US

    Led marketing transformation initiatives and technology integration for a portfolio of brands.• Managed Marketing Operations strategy, platform onboarding, and customer journey optimization.• Drove collaboration between marketing, product, technology, and sales teams to support scalable growth.

Education

  • UCF College of Business

    B.S.B.A., Marketing

    2004 — 2008

Skills

  • Online Marketing
  • Social Media
  • SEO
  • Sem
  • Online Advertising
  • Ppc
  • Integrated Marketing
  • Email Marketing
  • Crm
  • Web Marketing
  • Events
  • Html
  • Html Emails
  • Salesforce.com
  • Email Analytics
  • Lead Generation
  • Account Management
  • Direct Sales
  • B2b Marketing
  • Digital Marketing
  • Strategic Partnerships
  • Marketing
  • Customer Relationship Management (Crm)

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Megan Rotella — Director, Marketing Automation at Crain Communications in Boston, MA, US | Unifers