Megan Rotella
Marketing Operations and Automation Leader
- Role
- Director, Marketing Automation at Crain Communications
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
Experience
Director, Marketing Automation
Jun 2022 — Present · Boston, MA, US
Led marketing transformation initiatives and technology integration for a portfolio of brands.• Managed Marketing Operations strategy, platform onboarding, and customer journey optimization.• Drove collaboration between marketing, product, technology, and sales teams to support scalable growth.
Education
UCF College of Business
B.S.B.A., Marketing
2004 — 2008
Skills
- Online Marketing
- Social Media
- SEO
- Sem
- Online Advertising
- Ppc
- Integrated Marketing
- Email Marketing
- Crm
- Web Marketing
- Events
- Html
- Html Emails
- Salesforce.com
- Email Analytics
- Lead Generation
- Account Management
- Direct Sales
- B2b Marketing
- Digital Marketing
- Strategic Partnerships
- Marketing
- Customer Relationship Management (Crm)
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