Megan Brown

About Megan Brown

Marketing, brand, and growth leader with 15+ years successfully developing, rebranding, and profitably scaling health, wellness, and beauty brands via digital-first, content performance marketing strategies. Deep expertise in customer acquisition, retention, LTV modeling, and digital-led go-to-market strategies across DTC, retail, and TV shopping. Experienced wins on the agency and brand side with PE-backed portfolios, Fortune 100 brands, and high-growth startups.CORE COMPETENCIESMarketing: Acquires customers efficiently, builds automations and loyalty programs to retain them, and understands how to increase their lifetime value. Develops GTM strategies powered by cross-channel paid media, influencers, and affiliate strategies that scale brands and products from DTC to retail shelves.Branding: Builds memorable brands and content strategies. Fixes broken ones. Knows when a brand needs a refresh versus a reinvention, and how to execute both without losing the current consumer or what made it work in the first place.Campaign Turnaround: Diagnoses underperforming campaigns to quickly identify friction points in ad journeys. Whether it\'s creative fatigue, a lack of cohesion between the ad & LP, or the wrong offer, a proper breakdown reveals the solution.Product Innovation: Leads product development teams; identifies industry trends, white space, and innovation to acquire new and existing audiences. Develops and executes launch strategies with content that educates, inspires and converts.Leadership: Recruits winners, manages out when needed, and turns around underperformers. Runs lean teams and agency partners with equal accountability. Excels in the boardroom, cross-functionally, and succeeds in M&A integrations.Compliance: Treats compliance as a competitive advantage. Builds infrastructure, advisory boards, influencers, trained teams, testimonial programs, and technology integrations to deliver winning claims and content that are FTC-approved.Health, Wellness, and Beauty, Pet & Housewares Portfolio: Stonehenge Health, Dr. Kellyann, L\'Evate You by Steve Harvey, Kroma Wellness, BetterWild, Nature MD, SKINN Cosmetics, Liquid I.V, Cellucor, C4 Energy, Scivation XTEND, FitJoy Foods, Rescue Skin, Korres, PMD Beauty, Luminess, Bosley, Hair Club, Wolfgang Puck

Experience

1. Chief Marketing Officer

   Hi-Altitude Brands

   May 2024 — Present · Laguna Beach, CA, US

Education

• Don Quijote Language School

  Language: Spanish, Languages & Culture: Espana

• Effective Business Writing & Leadership Communications

  Program, Communications

• The University of Kansas

  Bachelor's Degree, Journalism - Broadcast News

Skills

• Blogging
• Lead Generation
• Customer Acquisition
• Strategic Partnerships
• Leadership
• New Business Development
• Product Marketing
• Sales Presentations
• Social Networking
• Project Management
• Management
• Digital Strategy
• Online Marketing
• Social Media Marketing
• Multi-Channel Marketing
• Marketing Communications
• Crm
• Social Media
• Content Strategy
• Marketing Strategy
• Integrated Marketing
• New Media
• Online Advertising
• Strategic Planning
• Marketing Management
• Product Development
• Email Marketing
• Digital Media
• Campaign Development & Management
• Competitive Analysis
• Marketing
• Start-Ups
• Creative Direction
• Brand Development
• Editing
• Business Development
• Digital Marketing
• Direct Marketing
• Sales
• Advertising