Megan Raftery

About Megan Raftery

I believe the strongest brands are built at the intersection of strategy, creativity, and culture. As a senior marketing, brand and communications leader, I help organizations define who they are, amplify their voice in the market, and create experiences that inspire confidence, attract loyalty, and drive measurable growth.I’ve led marketing, branding, and communications strategies for Fortune 500 companies and growth-stage firms to:• Launch integrated campaigns that fuel awareness and lead generation.• Shape brand positioning and reputation in competitive markets.• Translate insights into strategy and storytelling that connect with diverse audiences.• Align brand, culture, purpose, and values to strengthen both employee and customer experience.Today, I work directly with executives and boards to deliver marketing and brand strategies that not only win in the marketplace but also resonate inside the organization. Known for balancing strategic thinking with creative execution, I bring a track record of building integrated plans, leading global initiatives, and turning ideas into programs that scale.Specialties include: Marketing & Brand Strategy | Go-to-Market Planning | Integrated Campaigns | EVP & Employer Brand | Reputation & Culture | Digital & Social Strategy | Content Marketing & Thought Leadership | Internal and External Communications | Employee & Customer Experience

Experience

1. Senior Director, Brand and Culture

   Blu Ivy Group

   Mar 2023 — Present

   Lead brand and culture engagements for global clients, partnering with executive teams (VP, SVP, C-suite) to design and deliver marketing and communications strategies that strengthen reputation, culture, and growth.• Develop go-to-market positioning and integrated campaigns that increase visibility, attract talent and customers, and reinforce brand differentiation in competitive industries.• Translate market research and stakeholder insights into actionable brand strategy, content, and digital activation.• Guide organizations through culture transformation initiatives, including EVP development, employee communications, and brand ambassador programs.• Serve as a trusted advisor to boards and leadership, connecting people strategy with business performance.

Education

• Michigan State University

  Bachelor of Arts (B.A.), Business Administration and Management, Concentration in Human Resources

  1986 — 1990

Skills

• Market Research
• Staffing Services
• Human Resources
• Thought Leadership
• Vendor Management
• Recruiting
• Recruitment Advertising
• Employee Relations
• Integrated Marketing
• Talent Acquisition
• Social Media
• Content Strategy
• Marketing Strategy
• Talent Management
• Account Management
• Training
• Onboarding
• Social Media Marketing
• Strategy
• Digital Media
• Temporary Staffing
• Search Engine Optimization (SEO)
• Content Marketing
• Management
• Branding
• Sourcing
• Leadership
• Corporate Social Responsibility
• Employer Branding
• Marketing
• Salesforce.com
• Business Development
• Digital Marketing
• Marketing Management
• Recruitment Marketing