Megan Nixon
Content & Digital Strategy Leader | Expert in Web Transformation, Brand Storytelling & Scalable Content Systems
- Role
- Senior Manager, Content Strategy - Generative Ai & Conversational Design at CVS Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Megan Nixon
I build and lead content organizations that scale.I’m a senior content leader with experience owning enterprise content strategy, website ecosystems, governance, and AI-enabled content standards across high-growth and complex organizations. My work is focused on creating systems that improve speed to market without sacrificing quality, trust, or brand.I’ve led content through major transformation moments: centralizing fragmented ecosystems, rapid growth, company acquisitions, rebrands, website migrations, and integrating AI. Across roles, I’ve partnered closely with executives to turn content into an operational and business driver — not just a marketing output.
Experience
Senior Manager, Content Strategy - Generative Ai & Conversational Design
Oct 2022 — Present
Own enterprise content strategy standards for AI-enabled content delivery across CVS and Aetna.Partner with executive, product, engineering, and design leaders to modernize content standards in a regulated environment.Lead adoption of AI-powered systems that improve speed, governance, and consistency at scale.
Education
Roger Williams University
Bachelor of Science (BS), Marketing
Skills
- Web Content Creation
- Writing
- Search Engine Optimization (SEO)
- Google Analytics
- Organization
- Social Networking
- Hootsuite
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Microsoft Office
- Sales
- Email Marketing
- Demand Generation
- Microsoft Word
- Leadership
- Public Speaking
- Environmental Awareness
- Copywriting
- Social Media
- Content Strategy
- Marketing Strategy
- Teamwork
- Marketing
- Project Management
- Event Planning
- Time Management
- Blogging
- Creative Writing
- Research
- Customer Service
- Editing
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