Megan Morley

About Megan Morley

MEGAN MORLEYDedicated Marketing Professional with extensive experience in developing internal and external marketing strategies, store communications, visual merchandising & effectively managing people. Contact me at: p•••••••@comcast.netPassionate about creating a strong brand experience, I collaborate to make my product, colleagues, company and customer experience the best.As a marketing manager, I succeed by partnering across all organization channels, leading teams and managing projects that consistently deliver measurable results while exceeding customer expectations.Capabilities Crafting Dynamic Marketing Solutions & StrategyManaging Internal & External PromotionsCreating Store CommunicationsStrengthsDeveloping Diverse Business Relationships Creative & Strategic ThinkerManaging & Developing People

Experience

1. Vice President, Portfolio Marketing Manager

   Citi

   Nov 2023 — Present · Jacksonville, FL, US

   Responsible for leading the development of short and long-term strategic credit marketing plans to drive new accounts, sales, receivables, and revenue growth-Own and develop the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation and offers-Leverage data-driven insights to deliver measurable business outcomes by developing relevant, personalized customer communications across every stage of the customer lifecycle-Develop comprehensive lifecycle marketing strategies that accelerate card acquisition annually, drive initial activation, and increase ongoing spend across the customer journey-Collaborate year-round with cross-functional teams across the organization to align on priorities, remove roadblocks, and ensure delivery of key business goals is on track-Manage and facilitate approvals for initiatives inclusive of funding approval, legal, and compliance-Work with the retail client and agencies to create best-in-class marketing communications that drives customer action and acquisition-Partner with cross functional teams to assess financial expectations and performance-Collaborate with internal cross functional partners and external partners to innovate and drive real time relevant experiences for existing and new customers-Ensure all campaigns adhere to legal, compliance, and control requirements and documentation is properly maintained.

Skills

• Visual Merchandising
• Fashion
• Store Management
• Cross-Functional Collaborations
• Team Building
• Management
• Project Management
• Inventory Management
• Leadership
• Sales
• Team Leadership
• Product Marketing
• Grassroots Marketing
• Merchandising
• Retail
• Direct Marketing
• Internal & External Communications
• Social Media
• Market Planning
• Social Media Marketing
• Advertising
• Marketing Communications
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Marketing Management
• Online Marketing
• Creative Direction
• Team Management
• Public Relations
• Marketing