Megan McNeill

Marketing Content Manager @ICS Learn

Leads the creation and implementation of content strategy across all brands (i.e, ICS Learn, DPG and Acacia Learning) including informed SEO research, blog analytics and current trends in line with brand guidelines in the UK & Middle East • Runs the creation and implementation of the social media strategy, including video creation and collateral for each brand • Organises the creation of whitepapers and advertorials in collaboration with industry publications • In charge of launching new sales, courses, faculties and partnerships across the three brands’ websites, as well as the associated collateral needed • In charge of launching the new Acacia Learning rebrand, from content strategy to signing off on UX functions • In charge of a number of managing a number of direct reports, ensuring a people-first approach • Provides collateral for events including brochures, stand copy and company/staff profiles • Assists with the creation of B2B business proposals and presentations • Creates monthly reporting on content and social KPIs across each brand