Megan MacSparran

About Megan MacSparran

My passion lies in leveraging analytics to unearth insights and opportunities. I love using data to understand customers, their needs, motivations and behaviors, and to hone in on ways to drive greater value for the company. Whether it\'s using data from marketing campaigns, A/B tests, website activity, statistical models, customer feedback, customer activity and attributes or financial performance, I enjoy leveraging insights to frame strategic opportunities and then work with business partners to continuously evolve strategies and experiences. A tight continuous feedback loop based on experimentation and insights supports the ability to adjust the strategies along the way as we continuously learn and amplify impact even further.

Experience

1. Analytics Contractor

   Angi

   Feb 2024 — Present

   Conduct analytics, build reports in Looker and build data engineering pipelines to support analytical data products- Build customer demand models from search to paid engagement to conversion across locations and tasks- Build customer-centric data sets and analytics to support strategy building, customer health reporting and support operational execution of customer-centric communications and marketing.

Education

• University of Washington

  BA, Social Welfare

  1993 — 1998

• University of Phoenix

  MBA, Business Administration

  2001 — 2003

Skills

• Essbase
• Tableau
• Databases
• Omniture
• Financial Modeling
• Credit Risk
• Microsoft Word
• Sql Server
• Process Improvement
• IT Service Management
• Outlook
• Unica
• Cognos
• Business Intelligence
• Microsoft Office
• Google Analytics
• Data Modeling
• Sql
• Data Analysis
• Qlikview
• Segmentation
• Leadership
• Microsoft Sql Server
• Marketing Strategy
• Strategy
• Html
• Data Warehousing
• Hyperion Enterprise
• Spss
• Oracle Sql
• Crm
• Hive
• Management
• Access
• Project Management
• Excel
• Forecasting
• Analytics
• Sas
• Db2