Megan Snyder
Experienced Brand Manager with a passion for reaching consumers in meaningful ways
- Role
- Associate Marketing Manager at Virbac
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Megan Snyder
Hi! I am a seasoned Brand Manager with 9+ years experience across multiple categories and activities - focused in CPG. Demonstrated ability to think outside-the-box, uncover meaningful consumer insights, develop strategies, translate into action plans, and ultimately deliver profitable growth. Focus has included strategy, brand management, development, and implementation, traditional and digital / social media, consumer insights and segmentation, innovation and renovation, market research, brand positioning/re-positioning, creative that ladders up to strategy, and holistic project planning, management, and execution - from beginning to end. I use my leadership skills and marketing expertise to enhance the company, while forming relationships and having a little fun on the side!Core Marketing areas of expertise include: Brand Strategy and Management Brand Positioning * Re-Positioning Market Analysis, Opportunity Assessment, & Implementation Consumer & Shopper Insights, Segmentation & Targeting New Product Launches, Innovation and Renovation, Formal NPD/Stage Gate Process Marketing Programs and Execution Traditional, Digital, and Social Media Agency Management Strategic Partnerships Nielsen, Mintel, SPSS ROI Analysis Merchandising (POS) Account-specific initiatives Shopper Marketing, Promotions Data Analysis - Translate into Actions & Execute Presentation Skills General Market and Hispanic Consumer Profit and Loss (P&L) Management to deliver on EBITDA Budget Management ($xxMM)
Experience
Associate Marketing Manager
Sep 2024 — Present
Education
University of North Texas
MBA, Marketing
2011 — 2013
Wingate University
BS, Marketing
2004 — 2008
Skills
- Customer Service
- Brand Management
- Cross-Functional Team Leadership
- Superior Computer Skills
- Marketing
- Marketing Strategy
- Communications
- Market Research
- Retail
- Advertising
- Written Communication
- Oral Communication
- Web Marketing
- Project Management
- Illustrator
- Social Media Marketing
- Powerpoint
- Branding
- Management
- Over-Achiever
- Creative Advertising
- Strategy
- Team Leadership
- Online Marketing
- Organization
- Indesign
- Communication
- Photoshop
- Social Media
- Leadership
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