Megan Lothamer

Digital Marketing Manager @Adler Planetarium

Chicago, IL, US

Key Projects:• Launched innovative Space From Home weekly email series as a stewardship touchpoint during the COVID-19 shutdown which has become our most popular and engaged email campaign to date• Managed and oversaw the rebrand of the Adler\'s website which launched in January 2020• Launched The Adler ‘Scope blog, the museum\'s leading source of mission-driven content and stories• Launched new online giving platform focused on improved usability and search engine optimizationGeneral Responsibilities:• Manage the Adler\'s website and digital presence—including content strategy, copywriting, SEO, and general maintenance—as well as production calendar for improvements and updates• Develop, manage, and optimize cross-channel marketing campaigns for web, email, Google Ads, and more, in alignment with organizational goals, budget, and available resources• Lead email marketing strategy and implementation, including email workflows, automation, list segmentation, template creation, and QA• Manage email production end-to-end, including newsletters, one-off engagements, lifecycle marketing, member retention, and remarketing• Manage the Digital Marketing Specialist• Collaborate with other marketing team managers to plan, implement, and execute institution-wide marketing campaigns to maximize marketing channels and increase annual guest attendance/revenue• Analyze website data, build reports using Google Analytics, and make recommendations for optimization improvements• Manage internal communications weekly newsletter to staff and staff intranetTools: Wordpress | Google Analytics | Google Tag Manager | Salesforce Marketing Cloud | Hotjar | MOZ Pro | Popup Domination | Classy

Valparaiso University

Bachelor of Arts (B.A.), Theatre