Megan Lowry
Marketing Manager @Innovate Uk Business Connect
Signup · Get unlimited contacts
WORK HISTORY
Marketing Manager @Innovate Uk Business Connect
As a Marketing Manager working within the net zero and innovation space, I drive impactful engagement, build thriving communities, and foster positive change through strategic communication and data-led marketing. My work spans government-funded programmes, national innovation campaigns and flagship industry events, with a focus on storytelling, insight-driven strategy and multi-channel campaign delivery.Key achievements and responsibilities include: Led the four-phase marketing strategy for the Net Zero Living Programme, managing a £300K budget and engaging 296 organisations across 200+ public sector projects. Owned comms and marketing for two £70M ISCF programmes (SSPP & TFI), covering branding, stakeholder engagement, campaign delivery and digital presence. Strategic lead for flagship industry events such as Materials Research Exchange 2024, delivering a cross-channel strategy that exceeded targets registrations, 15% drop-out). Delivered integrated campaigns for the UK Circular Plastics Network, including the GRIPS Conference.Day-to-day focus:• Created audience-led strategies across email, social, web and events, informed by feedback, A/B testing and CRM segmentation.• Managed agency production of high-impact assets including case studies, digital content and landing pages.• Presented board-level insights to senior leadership to shape future campaigns and priorities.• Nurtured LinkedIn and newsletter audiences of 40K+, achieving 11% average engagement across programme pages.• Streamlined campaign workflows using Monday.com to reduce turnaround time and improve team agility.• Led internal engagement initiatives (e.g. national walking month step challenge) and contributed to cross-office collaboration as part of the Innovate UK NI Employee Network.• Completed APM Project Fundamentals Qualification to support delivery excellence.
EDUCATION
Queen's University Belfast
Master of Science - MS, Marketing
Ulster University
Postgraduate Certificate, Executive Leadership
Queen's University Belfast
Bachelor of Arts - BA, English Language and Literature, General
Limavady Grammar School
A Levels
ABOUT MEGAN LOWRY
A result-driven marketing specialist with a passion for digital marketing. With practical…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.