Megan Lester
- Role
- Sales Director National Accounts at Iwco
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Megan Lester
Direct marketing professional with extensive background in direct mail campaign strategy,…
Experience
Sales Director National Accounts
Dec 2012 — Present
A sales professional with 13 years of experience in the direct marketing industry specializing in marketing strategy, creative development, production management, and execution of data-driven direct marketing programs. IWCO Direct is a full service direct marketing communications company. We design, execute, manage and deliver effective direct mail campaigns for mail-to-live clients across the country. We\'ve built our reputation and earned the trust of our customers by collaborating with North American marketers for more than 40 years. Along with experience, this trust reflects our full range of direct mail services as well as one of the most sophisticated postal logistics strategies in the industry. In fact, we pioneered commingling more than 15 years ago and continue to compress time-to-market and revolutionize in-home delivery targeting. We help companies acquire new customers and improve loyalty of existing accounts. In-house services: Creative and format design, direct mail component print production, email/PURL/SMS text configuration, promotional cards, personalization and lettershop services, postal optimization and 4cp variable production
Skills
- Integrated Marketing
- Product Development
- Advertising
- Corporate Branding
- Direct Mail
- Digital Marketing
- Brand Awareness
- Customer Retention
- Packaging
- Collateral
- Direct Marketing
- Strategy
- Customer Acquisition
- Marketing Strategy
- Database Marketing
- Corporate Gifts
- Graphic Design
- Multi-Channel Marketing
- Bindery
- Creative Direction
- Print on Demand
- Print Management
- Purls
- Social Media
- Pre-Press
- B2b
- Labels
- Marketing Communications
- Interactive Marketing
- Web-to-Print
- Variable Data Printing
- Digital Printing
- Catalogs
- Print Production
- Brand Development
- Account Management
- Color Management
- Online Advertising
- Marketing
- Email Marketing
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