Megan Lachinski

About Megan Lachinski

I’m a driven marketer with a multifaceted background spanning brand management, innovation, global franchise, and sales strategy. I’ve led initiatives across brand partnerships, comms, media, and new product development, always energized by the challenge of building what’s next. At Instagram, I’ve developed the first ever creator recognition awards program, Rings, recognizing the innovators, risk-takers, and storytellers shaping culture today. Deeply passionate about the intersection of tech and entertainment, I’ve continued my education through UCLA’s Business of Entertainment extension program. Outside of work, I channel my love of storytelling as a film and TV critic for Next Best Picture.Nurturing and developing talent has always been at the heart of my work. At Johnson & Johnson, I co-founded the GenerationNOW enterprise resource group and led the co-op mentorship program, fostering growth and community across the organization. I also serve on the Best Friends’ Board for LA’s Best, supporting after-school programs for under-resourced youth throughout Los Angeles.

Experience

1. Brand Manager, Instagram Creator Marketing

   Meta

   Oct 2024 — Present · Los Angeles, CA, US

   Leading the end-to-end development and launch of Instagram Rings, a new global creator recognition award celebrating creators who aren’t afraid to take creative chances. Oversaw the full lifecycle—from concept and product development to talent partnerships, event execution, and go-to-market strategy & launch with overwhelmingly positive response from talent, creators, press, and industry icons- Strategic Partnerships: Curated and managed talent relationships with diverse talent, from creators to public figures, to bring the award to life with authenticity and impact- Product Development: Partnered cross-functionally to design the creative identity of Rings in-app for a first-of-its-kind, bespoke product experience for winners- Event Planning: Produced the launch moment and celebration experience, bringing together top creators and cultural leaders to honor creativity in meaningful and inspiring ways- GTM: Drove launch strategy in collaboration with Global Marketing, Comms, and PR teams—earning widespread industry recognition and positive global coverage.

Education

• UCLA

  Arts, Entertainment, and Media Management

  2024 — 2024

• UMN Carlson School of Management

  BSB, Marketing and International Business

  2008 — 2012

• ESCI-UPF

  International Business

Skills

• Microsoft Office
• Sales
• Market Research
• Management
• Public Speaking
• Teamwork
• Strategy
• Social Media Marketing
• Microsoft Excel
• Marketing
• Digital Marketing
• Social Media
• Microsoft Powerpoint
• Leadership
• Brand Management
• Marketing Strategy
• Marketing Communications
• Customer Service
• Marketing Research