Megan Small

About Megan Small

There is never a dull moment with Megan and her sense of humor.\"-Actual quote from my…

Experience

1. Associate Creative Director, Copy

   Doner

   Jul 2022 — Present

   Concept, write and produce integrated 360° campaigns (TV, digital, web, social, radio, print, outdoor, event activation, etc.) for global and national brands. Present to and collaborate with clients. • Helped pitch and win big clients like Cencora (Fortune 10 pharma), Aveeno and Starbucks retail.• Created the highest-indexing Motrin ad for sales likelihood of all time (95%)—one of the strongest ever tested by Kantar for any brand. After campaign launch, week over week sales jumped 48%.• Consistently sell “out-of-scope” ideas to clients, driving revenue and bringing bold creative to life. For example, secured an additional $150K in agency fees from a pharma client to expand our creative campaign.• Direct and mentor junior creatives and interns on projects from concept through execution.• Proficiently use generative AI tools like ChatGPT and Firefly to support visual ideation and optimize cross-channel performance.Clients: Motrin, Serta, Lubriderm, Detroit Zoo, L.L. Bean, Keck Medicine of USC, Cencora (Fortune 10 pharma), Starbucks, Aveeno Baby, Aveeno Kids, New Business, MedStar Health (including their sports partnerships with Baltimore Ravens, Orioles, Washington Wizards + Mystics )

Education

• Bowling Green State University

  BFA

Skills

• Social Networking
• Advertising
• Networking
• Digital Copywriting
• Getting to Know You
• Creative Writing
• Community Outreach
• Time Management
• Blogging
• Coffee Drinking
• Resume Writing
• Cleverness
• Social Media
• Management
• Self-Deprecating Humor
• Leadership
• Long Form Copywriting
• Short Form Copywriting
• Copywriting
• Higher Education
• Witty One-Liners
• Public Speaking
• Writing
• Adobe Creative Suite
• Concept Development
• Dogsitting
• Jokes