Megan Seeman
Lifecycle & Growth Marketing Leader | $7M P&L | CRM, Email, SMS & Direct Mail | Driving Retention & Revenue
- Role
- Director, Lifecycle Marketing at Brookdale
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Megan Seeman
I’m a lifecycle and growth marketing leader with 15+ years of experience driving acquisition, engagement, and retention at scale across highly regulated industries.I currently lead enterprise lifecycle strategy across email, SMS, CRM, and direct mail, with ownership of a $7M annual budget and accountability for performance tied directly to business outcomes. My work focuses on building durable foundations — segmentation, automation, deliverability, and governance — that enable sustainable growth and consistent execution.Over the past several years, I’ve partnered closely with sales, data, IT, compliance, and creative teams to modernize marketing operations, improve conversion efficiency, and strengthen customer trust in complex, high-consideration environments.Highlights include influencing tens of thousands of high-intent customer interactions annually, maintaining best-in-class deliverability, and scaling multi-channel engagement programs that support long-term revenue and retention.I’m known for building high-performing teams, setting clear priorities, and translating strategy into practical, measurable results. I’m especially passionate about developing people, strengthening systems, and aligning marketing investments to enterprise goals.
Experience
Director, Lifecycle Marketing
Jan 2022 — Present · Nashville, TN, US
Lead enterprise lifecycle strategy across email, SMS, CRM, and direct mail, supporting acquisition, nurture, retention, and re-engagement. Own channel investment planning and performance optimization in close partnership with sales, data, IT, and compliance teams. Focused on building scalable segmentation, automation, and governance frameworks that support long-term growth and consistent execution.
Education
Belmont University
Master of Arts in Teaching
Middle Tennessee State University (MTSU)
Bachelor of Science - BS, Mass Communications/Marketing
Skills
- Blogging
- Online Advertising
- Publicity
- Social Networking
- Video
- Social Media Marketing
- Marketing Communications
- Graphic Design
- Event Management
- Crisis Communications
- Leadership
- Content Management
- Adobe Creative Suite
- Writing
- Creative Direction
- Website Promotion
- Editing
- Newsletters
- Online Marketing
- Non-Profits
- Corporate Communications
- Press Releases
- Digital Media
- Promotions
- Public Speaking
- Strategic Communications
- Event Planning
- Social Media
- Advertising
- Photography
- Brand Development
- Nonprofits
- Creative Writing
- Community Outreach
- Community Development
- Management
- Copywriting
- Journalism
- Marketing
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