Megan Edmonds

About Megan Edmonds

I am a Marketing Operations professional with 10 years of experience building systems, processes, and reporting frameworks that help marketing teams run smoothly. Currently serving as Marketing Operations Manager at Best Lawyers, I focus on data quality, campaign management, and KPI reporting.My strengths are in operations, project management, and implementation. I specialize in performing data quality assurance checks on campaign segments and cross-team enablement with Sales and RevOps, ensuring campaign data is accurate and Sales can respond faster.I enjoy solving problems in a way that helps teams move faster and with greater confidence.

Experience

1. Marketing Operations Manager

   Best Lawyers

   Feb 2024 — Present

   Lead the operations of the marketing team, overseeing campaign planning, execution, and lifecycle reporting to connect marketing activity to pipeline stages- Partner with Sales and RevOps to refine lead scoring and routing, improving MQL to SQL conversion visibility- Build and maintain KPI frameworks that track campaign ROI and marketing\'s contribution to funnel performance and revenue- Manage the marketing tech stack to automate workflows, improve segmentation accuracy, and ensure reliable and clean data- Standardize CTAs, forms, and campaigns, increasing data completeness and enabling repeatable operation processes

Education

• Georgia College & State University

  Bachelor of Arts (B.A.), Mass Communication/Media Studies Major

  2013 — 2016

Skills

• Customer Service
• Marketing
• Event Planning
• Volunteer Recruiting
• Communication
• Nonprofits
• Public Relations
• Time Management
• Leadership
• Event Management
• Social Networking
• Social Media
• Volunteer Management
• Public Speaking