Megan Carr

About Megan Carr

I am a results-driven professional with over 20 years of experience in marketing and channel optimization. Throughout my career, I have demonstrated a strong ability to collaborate with internal and external stakeholders to identify and execute strategic initiatives that drive revenue growth and operational efficiency. My expertise in defining metrics and best practices for product data management and optimization, combined with my leadership skills in building and managing high-performing teams, have resulted in significant achievements in revenue growth and market expansion. I am passionate about leveraging data-driven insights to inform decision-making and continuously improve business outcomes.

Experience

1. Amazon Com Account Manager

   Wolters Kluwer

   May 2010 — Present · Philadelphia, PA, US

   Responsible for developing and executing channel strategy and growth initiatives for Amazon.com and its global marketplace sites to increase revenue and profitability for WKH. • Identify key initiatives for revenue growth• Lead all growth initiatives. Set sales, budget, and risk expectations. Build cross-functional launch teams, assign budgets, set priorities and timelines, negotiate terms and ensure compliance, coordinate systems integrations, product enrollment, training, go-to-market launch strategy, marketing initiatives, internal communication plans, analysis and reporting for each initiative. • Plan and execute marketing & merchandising tactics• Harvest, analyze and present large data sets to provide sales, gap analysis, marketing effectiveness, and brand preferences to monitor and modify high-level strategies. • Develop on-going test plans to monitor effectiveness of marketing tactics and current initiatives • Monitor Data Integrity for both ONIX and EDI to improve operational efficiency, limit infractions from Vendor, and improve B2B and B2C customer experience• Oversee day-to-day operations of account

Education

• Loyola University Maryland

  BA

  1995 — 1999