Megan Williams
Strategic Advisor @Oatmeal Health
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WORK HISTORY
Strategic Advisor @Oatmeal Health
Oatmeal Health is a Patient Success Service supported by Al-Enabled Radiology and Comprehensive Patient Relationship Management (PRM) to improve Lung Cancer Screenings for underserved patient populations. Oatmeal Health leverages artificial intelligence technology to identify and provide chronic disease screenings, starting with lung cancer, to high-risk patients early before their health worsens and healthcare costs spiral out of control while delivering a better experience to families, clinicians, employers, and health plans. Oatmeal Health is veteran-owned and clinician-led. The Problem: Cancer and Chronic Disease Affects All Families - 59% of all Americans (194 million) suffer from at least one chronic disease- 13.9 million (96%) underserved Americans skip their no-cost lung cancer screening every year._> 50% of people diagnosed with lung cancer die within one year. No standardized or efficient way exists to screen patients for cancer due to primary care physicians being overworked, understaffed, having limited time and resources to properly manage the ever- growing number of RADS
EDUCATION
University of Wisconsin-Madison
Certificate, Business Spanish
University of Central Florida
BS, Health Services Administration
Columbia Business School
Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
Florida Atlantic University
MBA, International Business
ABOUT MEGAN WILLIAMS
Hospital tech isn’t “healthcare tech”.and I\'m your secret weapon in closing that gap. Hospitals and health systems have needs, challenges, and decision-making processes that differentiate them from payers, life sciences, or large group practices—and everyone in the organization knows it. If you\'re responsible for marketing and sales of healthcare tech and want to make more progress in the hospital market, you need me as part of your network of industry Hospital leaders expect more than ever from their tech vendors. They’re increasingly willing to change to emerging companies that can get them results. At the same time, they’re bowing out of conferences, suffering from email fatigue, and yesterday’s sales networks aren’t yielding what they used to—all while you’re facing more competition from new entrants, well-known incumbents…and the option to do nothing. The answer isn’t just publishing more content or relying on word of mouth. Vendors that sell into hospitals and health systems need to focus on long-term conversations—the kind that build trust and respect over the months and years that comprise the healthcare tech sales cycle and customer lifetime. This requires smarter use of content marketing—the kind that’s specialized for the hospital and health system I help hospital tech vendors: Stay focused on the exact topics that are on the mind of hospital and health system leaders *today*, instead of publishing generic healthcare content Repurpose and refresh existing content to maintain strong content marketing ROI Do more with less through smart use of highly-targeted and flexible content Identify the channels that work best for connecting with your target hospital leaders Incorporate lessons from sales into content marketing efforts Bring account based marketing efforts to life I support marketing leaders in creating and refining funnel-moving content and content strategies—strategies that enhance customer retention, improve distribution, refine branding, and enable sales teams. My work is continuously informed by my decades of experience in hospital admin software and a network of industry professionals who are in constant contact with hospital leaders and the challenges they Visit me at LocutusHealth.com (yes, that is a Star Trek reference:) or shoot me a message here to explore how you can make me a part of your healthcare content marketing arsenal.
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