Megan Conrad

US SMB Client Marketing Manager at SAP Concur

Role
Customer Advocacy & Experiences Manager, Us Smb Client Field Marketing at Sap Concur
Location
Austin, TX, US
LinkedIn followers
500 followers

About Megan Conrad

Enthusiastic, strategic, results-driven media marketing professional offering expertise in creating and implementing customized digital campaigns to spearhead brand visibility, targeted audience engagement, and customer conversion, leveraging digital marketing, brand development, corporate event planning, and executive-level communications management. Villanova University graduate with a Bachelor of Business Administration degree; double majoring in Management Information Systems and International Business. Villanova Varsity Swim team alumni; NCAA Academic All-American; USA Swimming All-American.

Experience

  1. Customer Advocacy & Experiences Manager, Us Smb Client Field Marketing

    Sap Concur

    May 2024 — Present · Austin, TX, US

    Leads customer advocacy, driven marketing programs that strengthen retention, accelerate account growth, and support new business acquisition. Owns end-to-end strategy and execution of integrated initiatives, including customer storytelling, case studies, video and written testimonials, advocacy programs, and community engagement, that elevate customer voices and enhance brand credibility. Designs and delivers high-impact customer experiences through in-person, virtual, and hybrid events, activations, direct mail, and digital campaigns, with full accountability for budget management and measurable ROI.Partners closely with Sales and Customer Success to align advocacy efforts and marketing programs with pipeline goals, driving both expansion within existing accounts and influence on new customer opportunities. Collaborates directly with customers to capture authentic success stories and develop scalable advocacy assets that power campaigns, events, and field enablement. Continuously optimizes strategy using performance analytics, customer insights, and market trends to enhance the full customer lifecycle and deepen long-term engagement.

Education

  • Villanova University

    Bachelor of Business Administration - BBA

  • Sherwood High School

    High School

Skills

  • Microsoft Excel
  • Powerpoint
  • Microsoft Access
  • Dashboard
  • Public Speaking

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Megan Conrad — Customer Advocacy & Experiences Manager, Us Smb Client Field Marketing at Sap Concur in Austin, TX, US | Unifers