Megan Buecher Startz

About Megan Buecher Startz

Strategic and forward-thinking licensing industry executive with a demonstrated history of directing consumer products programs for high-profile properties across all categories. Skilled in Deal Negotiation, Business Development, Budgeting, Partner Management, Brand Marketing, and Retail.

Experience

1. Senior Director, Multi-category & Publishing

   NBCUniversal

   Dec 2021 — Present

   Lead North American licensed business across categories of hardlines and publishing including games & puzzles, consumer electronics, costumes & party, pet, wheeled goods and more across UP & E\'s portfolio of brands including Jurassic World, Wicked, Gabby’s Dollhouse and Minions- Identify, negotiate and execute licensing deals & partnerships that deliver on annual revenue targets, category strategies and new business goals- Collaborate with licensing partners and internal stakeholders to develop compelling CP programs that extend the narrative of our brands and align with franchise plans- Manage P&L for scope of business including quarterly revenue projections, LRPs and ongoing budget needs- Lead a team of 3 category managers who serve as the primary liaisons for over 120 licensees regarding product strategy, sales tracking and forecasting

Education

• Penn State University

  Bachelor of Arts - BA, Communications

  1993 — 1997